Media investment + strategy
Turning audience, market, and investment complexity into clear decisions, then leading teams through execution.
I make things work better.
I work across media, strategy, and technology, making hidden logic visible and complicated systems easier to navigate.
See my work →01 / WHAT I DO
Turning audience, market, and investment complexity into clear decisions, then leading teams through execution.
I tend to notice the parts of a system everyone else has learned to work around. I make the rules visible, map the decision logic, and build something easier to use.
Using prototypes and small experiments to test an idea, clarify a workflow, or answer a question that is easier to understand once it is tangible.
Leading people, developing talent, teaching what I know, and creating programs that give an industry a reason to show up for one another.
02 / PERSONAL EXPERIMENTS
Your movie taste, directed by choices instead of star ratings.
I built a head to head ranking system that turns repeated choices into a personal movie canon, then surfaces rankings and taste patterns from those decisions.
Choosing between two movies I love tells me more than giving both of them four stars. I wanted a ranking system that behaves more like taste actually does.
Every concert you have seen. Head to head.
I built a concert diary and ranking system around pairwise duels, ticket like memories, ranked shows, and personal statistics.
I kept coming back to an impossible question: what was the best concert I had ever seen? Comparing two nights at a time felt more honest than trying to score a lifetime of shows.
MORE EXPERIMENTS / 2026
Small ideas I wanted to try for myself.
Draw it. Clue it. See if they get it.
A two player browser drawing game built around private room codes, alternating turns, optional clues, and a shared score.
Why: I wanted a drawing game that felt like playing directly with one person, not entering a giant public game room.
A guided practice, one point at a time.
A body point based guided self hypnosis experience that lets you choose a point, select what you are carrying, and move through a focused audio session.
Why: I wanted to explore whether the ritual and focus of acupuncture could become a calming at home experience without needles.
Five birds, wherever you are, whatever the season.
A location aware dawn chorus that uses recent nearby bird sightings to choose five species, then pairs them with real field recordings to build an ambient soundscape for that place.
Why: I wanted a dawn chorus that changes with where you are, not a fixed playlist pretending every morning sounds the same.
What did the lake give you?
A Lake Michigan beach-glass field guide that turns physical clues and source-backed research into careful readings of likely object type, historical context, occurrence, and provenance.
Why: I wanted the object in your hand — its shape, wear, markings, and known find location — to matter more than a confident-looking photo match.
03 / RECOGNITION + LEADERSHIP
Recognized as the next generation of leadership in advertising sales, buying, planning, and operations in the media industry.
Internal recognition for leadership, mentorship, and contributions across Investment.
Leading industry programming, member engagement, and community building in Chicago media through Chicago's legacy advertising club.
04 / ABOUT